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Innovation Metrics

Anthony, Scott D. ; Johnson, Mark W. ; Sinfield, Joseph V. ; Altman, Elizabeth J.

Reference: HBS-4556BC-E
Number of pages: 17
Publication Date: Jul 1, 2008
Source: HBSP (USA)
Type of Document: Book Chapter

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Description

One of the key challenges for companies seeking to improve their ability to create growth through innovation is that the metrics many companies use to measure innovation run a high risk of actually leading them in the wrong direction. This chapter describes key measurement traps and lays out fifteen potential innovation metrics companies can use to more accurately assess innovation-related activities. This chapter is excerpted from "The Innovator's Guide to Growth: Putting Disruptive Innovation to Work."

Keywords

Disruptive innovation Growth strategy Innovation Metrics Performance measurement