Inteligencia comercial

By García, David L. / Segarra, José Antonio

Nota técnica sobre la relevancia de la aplicación de la inteligencia comercial al negocio y su relación con la orientación comercial de la organización; se presentan las fases de su puesta en práctica, herramientas disponibles y sus limitaciones. Se incluye un capítulo de recomendaciones de orden práctico.

Collection: IESE (España)

Ref: MN-350

Format: PDF

Publication Date: Feb 21, 2005

Language: Spanish

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Inteligencia comercial

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Inteligencia comercial

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Inteligencia comercial

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