Intellectual Property and Strategy (Spanish version)

By Yoffie, David B. / Freier, Debbie

Explores the role of intellectual property in firms' strategies. Explains the legal and strategic differences between patents, copyrights, trademarks, and trade secrets and explores the multiple ways firms use these different legal protections to gain competitive advantage in the marketplace.

Collection: HBSP (USA)

Ref: HBS-710S14

Format: PDF

Number of pages: 10

Publication Date: May 20, 2004

Language: Spanish

Review date: Apr 7, 2005

Description

Year: 2004

Intellectual Property and Strategy (Spanish version)

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Intellectual Property and Strategy (Spanish version)

Description

Intellectual Property and Strategy (Spanish version)

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