General Information What's included Description Learning Objective Modules Videos Related Recommended Reviews

Case

La conducta del consumidor, ejercicio (A)

By Deighton, John / Fournier, Susan

Marketing

Los estudiantes son instruidos para entrevistar a un comprador reciente de un producto de baja implicación o servicio en profundidad sobre su / su decisión de compra. El ejercicio proporciona a los estudiantes la comprensión de primera mano de los conceptos importantes en el dominio de la elección del consumidor (por ejemplo, etapas en el proceso de compra, los puestos de toma de decisiones, de hábitos frente a la deliberación).

Collection: HBSP (USA)

Ref: HBS-503S19

Format: PDF

Number of pages: 2

Publication Date: Aug 25, 1995

Language: Spanish

Review date: Jan 29, 1997

What material is included in this case:

Other supplements

Description

La conducta del consumidor, ejercicio (A)

Options of use

Number of copies

- +

As low as €8.53

Are you interested in this product?

Add it to your favourites so that your institution can purchase it.

You'll be able to order once your profile has been validated.

Add to wishlist

Leave your rating
"La conducta del consumidor, ejercicio (A)"

To leave a comment you must Sign in or register

Register for free with IESE Publishing and enjoy all the advantages

What type of account do you want to create?

Choose account type

Professors

You will find the material that best suits you to design your courses, in different formats and up to 7 languages, so that it adapts to the teaching methodology of your preference at all times.

Preview the full content before purchasing. You will also have free access to the teaching notes.

Create whishlists and share them easily with your academic institution and/or colleagues.

Academic Institutions

Take advantage of the discount for registered institutions and save money with a platform that offers the best collections, agile purchase process and personalized customer service.

In addition, we have various types of agreements to adapt to the specific needs of each institution.

Visit our licenses page and contact us for further information.

Companies

Scalability and Savings: Get automatic discounts and special pricing on purchases of 10 or more units per product.

Customised agreements: Need specific product bundles? We design tailored pricing agreements adapted to your company’s volume and training objectives.

Centralized Management: Control all your department's acquisitions from a single, professional dashboard.

Individuals

Have the content you need to stay updated as a manager with the support of one of the most prestigious business schools in the world.

We select the online courses and articles so that you can continue to be a better leader who generates a positive impact on your company.

We also offer agreements for companies, contact us to know more.

La conducta del consumidor, ejercicio (A)

What material is included in this case:

Description

La conducta del consumidor, ejercicio (A)

Are you interested in this product?

Do you find it interesting?

Leave your rating "La conducta del consumidor, ejercicio (A)"

Register for free with IESE Publishing and enjoy all the advantages

What type of account do you want to create?

Leave your rating
"La conducta del consumidor, ejercicio (A)"