Lácer, S.A. - Euroalliance

Euroalliance is a strategic alliance which was created in 1989 by three European pharmaceutical laboratories, all family-owned and directed towards the development of technological innovations. The main objective of the agreement is that by acting jointly their attraction will increase when it comes to winning licences from American and Japanese companies who have a minimal commercial presence in Europe, although other forms of collaboration are also being considered. The case illustrates the development of Euroalliance from April 1990 when Lácer joined the alliance, as well as the development of Lácer's activities independent of Euroalliance, up to March 1992.