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Case

Lácteum, S.A. el El cupón promocional

By Chávez Solís, Carlos / Gutiérrez Villarreal, Jorge

Marketing

El caso analiza los periodos de crecimiento de la leche y la crisis de 1994 que originó un cambio en los métodos comerciales y ha incrementado la línea de productos. Se analiza la empresa Lácteum; si debe seguir con una estrategia comercial y continuar utilizando cupones promocionales o si debe reinventar esa estrategia.

Collection: IPADE (México)

Ref: IPADE-M 97 C 01

Format: PDF

Number of pages: 16

Publication Date: Jan 1, 1997

Language: Spanish

Review date: Jun 1, 2017

Description

Year: 1997

Geographic Setting: México

Industry Setting: Dirección Comercial

Lácteum, S.A. el El cupón promocional

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Lácteum, S.A. el El cupón promocional

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Lácteum, S.A. el El cupón promocional

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