Lomography: Analog in a Digital World
In spite of the world's move to digital photography, in 2013 Lomography continues to design and offer analog (film) cameras to a loyal following of artistic photographers. Now it must decide whether to stick to its traditional offerings, expand into artistic lenses for both digital and analog cameras, and/or to expand into film and film developing. In the process, it has to decide what kind of company it wants to be.
Collection: HBSP (USA)
Ref: HBS-516006-E
Format: PDF
Number of pages: 24
Publication Date: Jul 26, 2015
Language: English
Review date: Apr 28, 2016
What material is included in this case:
Description
In spite of the world's move to digital photography, in 2013 Lomography continues to design and offer analog (film) cameras to a loyal following of artistic photographers. Now it must decide whether to stick to its traditional offerings, expand into artistic lenses for both digital and analog cameras, and/or to expand into film and film developing. In the process, it has to decide what kind of company it wants to be.
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Year: 1992
Industry Setting: Manufacturing; Technology
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