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Case

Longchamp

By Avery, Jill / Junker, Tonia / Beyersdorfer, Daniela

Marketing

Longchamp's Le Pliage is one of the fashion world's most successful products, a cultural icon across the globe. But managing the low priced, nylon handbag is challenging as Longchamp tries to move its brand upmarket into higher priced, luxury leather good

Collection: HBSP (USA)

Ref: HBS-316086-E

Format: PDF

Number of pages: 24

Publication Date: Jun 15, 2016

Language: English, Spanish

Review date: Jul 21, 2017

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Description

Year: Event Year Start:2015

Geographic Setting: Geographic Setting:Europe;France

Industry Setting: Industry Setting:Apparel accessories; Retail trade

Longchamp

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Longchamp

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