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Case

Lucía Bertola (A)

By Pin Arboledas, José Ramón

How to select a person responsible for a small business? In the case of a pharmacy, the decision hinges on two criteria: family relationships and professional skills. These professional skills must include business skills to boost the company's parapharmacy division. Everything seems to indicate that margins for drugs are going to shrink due to the pressure to cut costs faced by the welfare system in Spain.

Collection: IESE (España)

Ref: DPO-192-E

Format: PDF

Publication Date: Oct 14, 2010

Language: English, Spanish

What material is included in this case:

Teaching Note Exclusive professors

Other supplements

Description

Year: 2009

Geographic Setting: España

Learning Objective

Analysis of key criteria to consider in staff selection.

Lucía Bertola (A)

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Lucía Bertola (A)

What material is included in this case:

Description

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Lucía Bertola (A)

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