Lycos España

By Vergés S. / Ricart, Joan Enric

El caso describe las acciones llevadas a cabo por Oscar Sánchez, director general de Lycos España, para posicionar su portal en el mercado de los portales en España. El caso analiza los principales competidores y las estrategias que siguen las grandes empresas de telecomunicaciones para liderar el sector de portales. También se describe la nueva situación creada por la compra de Lycos por Terra lo que obliga a replantear la estrategia que Lycos seguía en España.

Collection: IESE (España)

Ref: DG-1371

Format: PDF

Publication Date: Feb 12, 2002

Language: Spanish

Description

Year: 1999-2000

Geographic Setting: España

Lycos España

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Lycos España

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Lycos España

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