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L’Oreal S.A.: Rolling Out the Global Diversity Strategy

Leadership and People Management, Strategy

Reference: IVEY-9B10C026-E
Year: 2007
Number of pages: 14
Geographic Setting: France
Publication Date: Nov 1, 2010
Fecha de edición: Nov 7, 2011
Source: Ivey Business School (Canada)
Type of Document: Case
Industry Setting: Manufacturing;

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Description

L’Oreal S.A. is in the process of implementing a global diversity strategy. The firm's Europe diversity director is working with various country units to roll out the strategy. The director faces obstacles such as cultural differences between countries and, generally, low awareness of the benefits a diversity strategy can bring.

Keywords

communications Cosmetics France Human Behaviour