Marble Slab Creamery: A Grand Occasion
The franchise owner of a Marble Slab Creamery (Marble Slab) in Ontario must submit a grand opening proposal to franchise headquarters in Calgary, Alberta, in two weeks' time. This proposal is to include her chosen target market, the franchise location and decisions made regarding product variety and pricing. The franchise owner also has to decide how best to allocate her $10,000 promotional budget to gain exposure and bring customers into her store.
Collection: Ivey Business School (Canada)
Ref: IVEY-9B09A034-E
Format: PDF
Number of pages: 16
Publication Date: Dec 11, 2009
Language: English
What material is included in this case:
Description
The franchise owner of a Marble Slab Creamery (Marble Slab) in Ontario must submit a grand opening proposal to franchise headquarters in Calgary, Alberta, in two weeks' time. This proposal is to include her chosen target market, the franchise location and decisions made regarding product variety and pricing. The franchise owner also has to decide how best to allocate her $10,000 promotional budget to gain exposure and bring customers into her store.
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Year: 2008
Geographic Setting: Canada
Industry Setting: Retail Trade;
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