Marie Bohm and the Aspect Group (Spanish version)
The Aspect Group is a small entrepreneurial marketing company that focuses on brand management. Having worked in the industry for a number of years both as permanent employee and freelancer, Marie Bohm founded the Aspect Group with a goal of developing a humane work environment with work-life flexibility. To grow the business, she is faced with two choices: she could partner with a small local firm or link with a high-profile firm in Toronto. The latter would provide greater visibility and credibility but she is concerned that the demands could alter the work-life flexibility qualities she valued. A video is available, product # 7B05C017.
Collection: Ivey Business School (Canada)
Ref: IVEY-9B05CS017
Format: PDF
Number of pages: 10
Publication Date: May 16, 2016
Language: Spanish
Review date: Sep 28, 2009
What material is included in this case:
Description
The Aspect Group is a small entrepreneurial marketing company that focuses on brand management. Having worked in the industry for a number of years both as permanent employee and freelancer, Marie Bohm founded the Aspect Group with a goal of developing a humane work environment with work-life flexibility. To grow the business, she is faced with two choices: she could partner with a small local firm or link with a high-profile firm in Toronto. The latter would provide greater visibility and credibility but she is concerned that the demands could alter the work-life flexibility qualities she valued. A video is available, product # 7B05C017.
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Year: 2005
Geographic Setting: Canada
Industry Setting: Administrative, Support, Waste Management and Remediation Services;
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"Marie Bohm and the Aspect Group (Spanish version)"
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