Marketing Reading: Consumer Behavior and the Buying Process

By Gourville, John T. / Norton, Michael I.

Marketing

Teaching Note for product #8167.

Collection: HBSP (USA)

Ref: HBS-8168-E

Format: PDF

Number of pages: 5

Publication Date: Sep 15, 2014

Language: English

Review date: Dec 19, 2019

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Teaching Note for product #8167.

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Marketing Reading: Consumer Behavior and the Buying Process

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