Marketing Transformation at Mastercard, Teaching Note

By Gupta, Sunil / Reddy, Srinivas K.

Marketing

Teaching note for case 517040.

Collection: HBSP (USA)

Ref: HBS-518043-E

Format: PDF

Number of pages: 11

Publication Date: Sep 26, 2017

Language: English

Description

Teaching note for case 517040.

Year: 2013

Industry Setting: Credit cards; Finance & insurance

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Marketing Transformation at Mastercard, Teaching Note

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