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Case

MEM Co., Inc.: English Leather (Spanish Version)

By Cespedes, Frank V. / Goode, Laura

Marketing

En 1992, el presidente del MEM (un fabricante de productos para el cuidado personal, incluyendo fragancias masculinas) considera una redistribución de esfuerzos y cambios de ventas de campo en las políticas de compensación de ventas. Cualquier cambio, por otra parte, deben tener en cuenta el contexto de las decisiones estratégicas sobre cuero de Inglés, gran línea de productos de la firma. El caso proporciona datos sobre el comportamiento y las actitudes de los consumidores en la categoría de producto, así como la información relativa a cómo los cambios en los canales de distribución de competencia y afectan a la marca.

Collection: HBSP (USA)

Ref: HBS-502S30

Format: PDF

Number of pages: 29

Publication Date: Aug 9, 2002

Language: Spanish

Review date: Jul 7, 1994

What material is included in this case:

Other supplements

Description

Year: 1992

Geographic Setting: United States

Industry Setting: Personal care products

MEM Co., Inc.: English Leather (Spanish Version)

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MEM Co., Inc.: English Leather (Spanish Version)

What material is included in this case:

Description

MEM Co., Inc.: English Leather (Spanish Version)

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