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Case

Metro Cash & Carry (Spanish version)

By Khanna, Tarun / Palepu, Krishna G.

Analyzes the globalization of Metro Cash & Carry, a German wholesaler, which has flourished in many foreign markets but struggled to gain traction in India. Considers Metro's experience in Russia and China to put the company's challenges in India in comparative perspective. Pays particular attention to the institutional obstacles for a multinational to tap into the opportunities offered by emerging markets. A rewritten version of an earlier case.

Collection: HBSP (USA)

Ref: HBS-715S08

Format: PDF

Number of pages: 28

Publication Date: Dec 15, 2006

Language: Spanish

Review date: Jan 7, 2009

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Description

Year: 2006

Geographic Setting: China;India;Russia

Industry Setting: Retail trade; Wholesale trade

Metro Cash & Carry (Spanish version)

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Metro Cash & Carry (Spanish version)

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