Mission Hills: Taking the Next Step
The chief executive officer of Mission Hills, a Chinese golf course operator, is thinking about how to expand his resort operations into Hainan Island, a few hundred kilometres away. He is wondering what his organization needs, from a human resources standpoint, to be able to develop another five-star resort. Mission Hills is a top golf course brand in China employing 7,000 people in its Shenzhen and Dongguan facilities. The expansion to Hainan Island is part of a larger plan to establish Mission Hills resorts around China.
Collection: Ivey Business School (Canada)
Ref: IVEY-9B12C030-E
Format: PDF
Number of pages: 20
Publication Date: Jun 11, 2012
Language: English
Review date: Jun 12, 2012
What material is included in this case:
Description
The chief executive officer of Mission Hills, a Chinese golf course operator, is thinking about how to expand his resort operations into Hainan Island, a few hundred kilometres away. He is wondering what his organization needs, from a human resources standpoint, to be able to develop another five-star resort. Mission Hills is a top golf course brand in China employing 7,000 people in its Shenzhen and Dongguan facilities. The expansion to Hainan Island is part of a larger plan to establish Mission Hills resorts around China.
Read more
Year: 2011
Geographic Setting: China
Industry Setting: Real Estate and Rental and Leasing;
Learning Objective
The Mission Hills case showcases a successful service model in manufacturing-heavy China. It allows students to discuss the human resources challenges of finding, developing, and managing a large service-focused hospitality workforce in China.
Leave your rating
"Mission Hills: Taking the Next Step"
Register for free with IESE Publishing and enjoy all the advantages
What type of account do you want to create?
Choose account type
Professors
Academic Institutions
Companies
Individuals