Modelos comerciales híbridos: cómo optimizar la efectividad del equipo de ventas

By Ramo, Sergi / Gallo, Iñigo

La optimización de las ventas pasa por una gestión comercial híbrida, que integre herramientas tradicionales y digitales en función de la importancia de los clientes y su “temperatura digital”. Explicamos los siete pasos para diseñar el modelo comercial híbrido que mejor se adapte a cada empresa.

Collection: Harvard Deusto Business Review (España)

Ref: HDBR-88

Format: PDF

Number of pages: 9

Publication Date: Sep 1, 2025

Language: Spanish

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Modelos comerciales híbridos: cómo optimizar la efectividad del equipo de ventas

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Modelos comerciales híbridos: cómo optimizar la efectividad del equipo de ventas

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Modelos comerciales híbridos: cómo optimizar la efectividad del equipo de ventas

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