Museo Nacional del Prado

By Marco, Elvira / Munoz-Seca, Beatriz / Riverola, Josep

Leadership and People Management Service and Operations Management

El estudio de caso analiza los cambios introducidos en el Museo del Prado a partir de la Ley 46/2003 de 25 de noviembre que lo convirtió en un organismo con autonomía financiera y de funcionamiento sentando las bases para su autofinanciación. La reorganización que ha vivido el museo, su intensa actividad expositiva, la política de asociación de las empresas al Museo mediante su programa de patrocinios, son algunos de los aspectos que se analizan en este caso. Se plantean también los nuevos retos de gestión tras la ampliación del Museo y la forma de abordar la continuidad de este impulso.

Collection: IESE (España)

Ref: P-1095

Format: PDF

Number of pages: 29

Publication Date: Apr 20, 2010

Language: Spanish, English

Description

Year: 2002-2008

Geographic Setting: España

Museo Nacional del Prado

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Museo Nacional del Prado

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Museo Nacional del Prado

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