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Supplementary Case

Northern Telecom (B): El lanzamiento de Norstar

By Dolan, Robert J.

Marketing

Northern Telecom ha invertido $ 50 millones para desarrollar una nueva familia de sistemas telefónicos para pequeñas empresas. La propuesta de inversión se justifica sobre la base de la cuota de mercado impacto apreciable. Ahora, el equipo del proyecto debe desarrollar el programa de marketing de apoyo adecuada para la puesta en marcha del producto en dos mercados - los Estados Unidos y Canadá.

Collection: HBSP (USA)

Ref: HBS-508S21

Format: PDF

Number of pages: 28

Publication Date: Apr 12, 1993

Language: Spanish

Review date: Jun 30, 1993

What material is included in this case:

Other supplements

Description

Year: 1988

Geographic Setting: Canada

Industry Setting: Telecommunications

Northern Telecom (B): El lanzamiento de Norstar

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Northern Telecom (B): El lanzamiento de Norstar

What material is included in this case:

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Northern Telecom (B): El lanzamiento de Norstar

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