General Information What's included Description Learning Objective Modules Videos Related Recommended Reviews

Case

Othellonia: Growing a Mobile Game

By Ascarza, Eva / Amano, Tomomichi / Gupta, Sunil

Marketing

In the summer of 2019, Yu Sasaki, Head of the Game Division of DeNA, a Japanese mobile gaming company, is evaluating various growth strategies for its recent game Othellonia. Sasaki needs to decide if he should focus on customer acquisition, retention, or monetization.

Collection: HBSP (USA)

Ref: HBS-520016-E

Format: PDF

Number of pages: 20

Publication Date: Sep 10, 2019

Language: English

Review date: Jun 25, 2020

What material is included in this case:

Other supplements

Description

Year: Event Year Start:2009

Geographic Setting: Japan

Industry Setting: Arts, entertainment & sports; Games; Gaming

Othellonia: Growing a Mobile Game

Options of use

Number of copies

- +

As low as €8.53

Are you interested in this product?

Add it to your favourites so that your institution can purchase it.

You'll be able to order once your profile has been validated.

Add to wishlist

Leave your rating
"Othellonia: Growing a Mobile Game"

To leave a comment you must Sign in or register

Register for free with IESE Publishing and enjoy all the advantages

What type of account do you want to create?

Choose account type

Professors

You will find the material that best suits you to design your courses, in different formats and up to 7 languages, so that it adapts to the teaching methodology of your preference at all times.

Preview the full content before purchasing. You will also have free access to the teaching notes.

Create whishlists and share them easily with your academic institution and/or colleagues.

Academic Institutions

Take advantage of the discount for registered institutions and save money with a platform that offers the best collections, agile purchase process and personalized customer service.

In addition, we have various types of agreements to adapt to the specific needs of each institution.

Visit our licenses page and contact us for further information.

Companies

Scalability and Savings: Get automatic discounts and special pricing on purchases of 10 or more units per product.

Customised agreements: Need specific product bundles? We design tailored pricing agreements adapted to your company’s volume and training objectives.

Centralized Management: Control all your department's acquisitions from a single, professional dashboard.

Individuals

Have the content you need to stay updated as a manager with the support of one of the most prestigious business schools in the world.

We select the online courses and articles so that you can continue to be a better leader who generates a positive impact on your company.

We also offer agreements for companies, contact us to know more.

Othellonia: Growing a Mobile Game

What material is included in this case:

Description

Related

Othellonia: Growing a Mobile Game

Are you interested in this product?

Do you find it interesting?

Leave your rating "Othellonia: Growing a Mobile Game"

Register for free with IESE Publishing and enjoy all the advantages

What type of account do you want to create?

Leave your rating
"Othellonia: Growing a Mobile Game"