PCPC: Building a Power Plant from Ground Zero

  • Reference: UAP-UAP-1-E

  • Number of pages: 10

  • Geographic Setting: Iloilo Province; Panay Island; Philippines

  • Publication Date: Mar 6, 2020

  • Source: UAP (Philippines)

  • Type of Document: Case

  • Industry Setting: Power Generation; Coal Power Industry

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The case is focused on the antecedents of Mr. Roel Z. Castro, the President and CEO of Palm Concepcion Power Corporation (PCPC), and the strategies he employed to make the construction of the plant a reality despite uncertainty, larger and more establishe

Learning Objective

The PCPC case is designed to teach concepts that are important when a new player enters a market characterized by uncertainty and high competitive entry barriers. After taking the case study, the students should be able to: 1. Understand and explain how

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