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Case

Pinocchio SpA.

By Gramajo, Eliana / Peñalva, Fernando

Pinocchio SpA. describe la situación de una empresa familiar mediana del sector del juguete, situada en Italia, que debe afrontar las tensiones en la tesorería ocasionadas por ventas muy estacionales y un plan de producción constante a lo largo del año. La empresa argumentaba que ciertas partes del proceso de producción requerían personal especializado y no sería fácil contratar a esas personas en el momento necesario. Adicionalmente, durante el periodo del caso (1998-2000), la empresa acometió una elevada inversión en inmovilizado para modernizar sus instalaciones.

Collection: IESE (España)

Ref: C-725

Format: PDF

Number of pages: 8

Publication Date: Feb 14, 2003

Language: Spanish, English

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Teaching Note Exclusive professors

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Description

Year: 2000

Geographic Setting: Italia

Learning Objective

Ilustra la gestión del capital circulante en una empresa con ventas muy estacionales y los problemas que ello conlleva.

Pinocchio SpA.

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Pinocchio SpA.

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