Pioneer Corporation: The NEC Plasma Opportunity (B)
This case, a supplement to Pioneer Corporation: The NEC Plasma Opportunity (A), is set in 2009.
Collection: Ivey Business School (Canada)
Ref: IVEY-9B11M094-E
Format: PDF
Number of pages: 3
Publication Date: Nov 21, 2011
Language: English
What material is included in this case:
Description
This case, a supplement to Pioneer Corporation: The NEC Plasma Opportunity (A), is set in 2009.
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Year: 2004
Geographic Setting: Japan
Industry Setting: Manufacturing;
Learning Objective
This case series is suitable for use in introductory and advanced strategy courses. It may be used to discuss environmental changes, how new markets and technologies evolve, and the fit between strategies and activities pursued by a firm. More generally, it offers an opportunity to consider a situation where changes in the business environment make what, at one point, appears to be a straightforward decision more complex in hindsight.
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