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Pioneer Corporation: The NEC Plasma Opportunity (B)

Reference: IVEY-9B11M094-E
Year: 2004
Number of pages: 3
Geographic Setting: Japan
Publication Date: Nov 21, 2011
Source: Ivey Business School (Canada)
Type of Document: Case
Industry Setting: Manufacturing;

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Description

This case, a supplement to Pioneer Corporation: The NEC Plasma Opportunity (A), is set in 2009.

Learning Objective

This case series is suitable for use in introductory and advanced strategy courses. It may be used to discuss environmental changes, how new markets and technologies evolve, and the fit between strategies and activities pursued by a firm. More generally, it offers an opportunity to consider a situation where changes in the business environment make what, at one point, appears to be a straightforward decision more complex in hindsight.

Keywords

Japan Mergers & acquisitions Multi-business Enterprise Technological Growth Television