Pitching J.Crew Maternity Apparel To Mickey Drexler
By mid-2012, Lindsay Murphy, a sales associate from an East Coast store, had repeatedly heard women wishing that J.Crew offered maternity wear. She thought it was an interesting possibility. After all, why should a woman have to leave the brand in order to find attractive clothes that fit while she was pregnant? To evaluate her idea, Murphy would have to determine whether a maternity line would help the brand and then sell her recommendation to CEO Mickey Drexler.
Collection: Darden University of Virginia (USA)
Ref: DARDEN-M-0854-E
Format: PDF
Number of pages: 19
Publication Date: Oct 18, 2013
Language: English
Review date: Mar 11, 2014
What material is included in this case:
Description
By mid-2012, Lindsay Murphy, a sales associate from an East Coast store, had repeatedly heard women wishing that J.Crew offered maternity wear. She thought it was an interesting possibility. After all, why should a woman have to leave the brand in order to find attractive clothes that fit while she was pregnant? To evaluate her idea, Murphy would have to determine whether a maternity line would help the brand and then sell her recommendation to CEO Mickey Drexler.
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Industry Setting: Retail
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"Pitching J.Crew Maternity Apparel To Mickey Drexler"
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