Pivots and Incentives at LevelUp

LevelUp's mobile payments service lets users scan a smartphone barcode rather than swipe a credit card. Will consumers embrace the service? Will merchants? LevelUp considers adjustments to make the service attractive to both consumers and merchants, while trying to accelerate deployment at reasonable cost.
Collection: HBSP (USA)
Ref: HBS-915001-E
Format: PDF
Number of pages: 15
Publication Date: Aug 29, 2014
Language: English
Review date: Mar 9, 2015

What material is included in this case:

Other supplements

Description

LevelUp's mobile payments service lets users scan a smartphone barcode rather than swipe a credit card. Will consumers embrace the service? Will merchants? LevelUp considers adjustments to make the service attractive to both consumers and merchants, while trying to accelerate deployment at reasonable cost.
Read more
Year: 2014
Geographic Setting: United States
Industry Setting: Food; Beverages; Banking; Mobile devices; Credit cards; Mobile phones; Food & Beverage

Pivots and Incentives at LevelUp

Options of use
Number of copies
- +
As low as €8.53

Are you interested in this product?

Add it to your favourites so that your institution can purchase it.
You'll be able to order once your profile has been validated.
Add to wishlist

Leave your rating

"Pivots and Incentives at LevelUp"