Pivots and Incentives at LevelUp
LevelUp's mobile payments service lets users scan a smartphone barcode rather than swipe a credit card. Will consumers embrace the service? Will merchants? LevelUp considers adjustments to make the service attractive to both consumers and merchants, while trying to accelerate deployment at reasonable cost.
Collection: HBSP (USA)
Ref: HBS-915001-E
Format: PDF
Number of pages: 15
Publication Date: Aug 29, 2014
Language: English
Review date: Mar 9, 2015
What material is included in this case:
Description
LevelUp's mobile payments service lets users scan a smartphone barcode rather than swipe a credit card. Will consumers embrace the service? Will merchants? LevelUp considers adjustments to make the service attractive to both consumers and merchants, while trying to accelerate deployment at reasonable cost.
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Year: 2014
Geographic Setting: United States
Industry Setting: Food; Beverages; Banking; Mobile devices; Credit cards; Mobile phones; Food & Beverage
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