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Case

Pricing: A Value-Based Approach

By Dolan, Robert J.

Marketing

Presents a framework for determining prices for products and services in concert with the value provided to customers. Discusses methodologies for estimating customer value.

Collection: HBSP (USA)

Ref: HBS-500071-E

Format: PDF

Number of pages: 10

Publication Date: Dec 21, 1999

Language: English

Review date: Nov 3, 2003

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Description

Presents a framework for determining prices for products and services in concert with the value provided to customers. Discusses methodologies for estimating customer value.

Pricing: A Value-Based Approach

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Pricing: A Value-Based Approach

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Pricing: A Value-Based Approach

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