Private Media Group (A)
An executive has just joined adult entertainment producer Private Media Group Inc. (PMG) as a strategy consultant. Despite being a highly controversial industry, adult entertainment has been credited with furthering the widespread adoption of major technologies such as the VCR, Internet and digital transmissions over hand-held devices.In preparing for his first meeting with PMG’s president, the executive wonders if he should recommend pursuing larger productions with higher costs and higher sales versus the current mixture of large productions ($100,000 or more in production costs), medium productions ($75,000) and small productions ($5,000). He also believes there is an opportunity to increase PMG’s brand awareness through licensing. Finally, the executive knows that the adult entertainment industry is quick to adopt new technologies so he wants to prepare PMG for the inevitable demise of DVDs. See the supplement to this case, 9B15M026.
Collection: Ivey Business School (Canada)
Ref: IVEY-9B15M025-E
Format: PDF
Number of pages: 13
Publication Date: Feb 19, 2015
Language: English
Review date: Feb 18, 2015
What material is included in this case:
Description
An executive has just joined adult entertainment producer Private Media Group Inc. (PMG) as a strategy consultant. Despite being a highly controversial industry, adult entertainment has been credited with furthering the widespread adoption of major technologies such as the VCR, Internet and digital transmissions over hand-held devices.In preparing for his first meeting with PMG’s president, the executive wonders if he should recommend pursuing larger productions with higher costs and higher sales versus the current mixture of large productions ($100,000 or more in production costs), medium productions ($75,000) and small productions ($5,000). He also believes there is an opportunity to increase PMG’s brand awareness through licensing. Finally, the executive knows that the adult entertainment industry is quick to adopt new technologies so he wants to prepare PMG for the inevitable demise of DVDs. See the supplement to this case, 9B15M026.
Read more
Year: 2004
Geographic Setting: Spain
Industry Setting: Arts, Entertainment, Sports and Recreation;
Learning Objective
Topics that can be addressed using this case include: ·How a firm evaluates its opportunities to invest in growth markets. ·How to choose between different strategic options in an attempt to grow. ·How to balance issues such as management preferences, budget constraints, organization structure and degree of urgency.
Leave your rating
"Private Media Group (A)"
Register for free with IESE Publishing and enjoy all the advantages
What type of account do you want to create?
Choose account type
Professors
Academic Institutions
Companies
Individuals