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Programming Business Models Through Digital Density
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Reference: ART-3013-E
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Number of pages: 9
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Publication Date: Jun 16, 2017
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Source: IESE (España)
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Type of Document: Article
Description
The exponential growth of digital connections and data generates myriad interactions between organizations, people and things that executives can leverage to enhance their current business models or create entirely new ones. But how best to harness the power of this digital density? This article presents a framework to help senior executives tap connected data and pinpoint the programmable elements of their value proposition. The author also highlights the pros and cons, so businesses can maximize the value drivers while simultaneously monitoring the privacy, reliability, security and integration issues associated with a high-digital-density environment.
Keywords
anticipation
Big data
Business Model
car dealership
cloud
connections
coordination
digital density
Digital transformation
Efficiency
Industrial Internet
Industry 4.0
integration
Internet of Things
IoT
Personalization
Privacy
Progressive Corporation
reliability
Rolls-Royce
Security
Tesla
Uber
Under Armour
value nets
Waze