Progressive Insurance: Not Your Standard Insurance Story

By Farris, Paul W. / Pfeifer, Phillip E. / Zimmerman, Alan

Marketing

Progressive Insurance, a leader in the automotive insurance market, has succeeded through innovation. This case describes the company’s strategies for differentiating its service through programs such as Immediate Response Vehicles and Express Quote. Through these programs and a series of creative advertising campaigns, Progressive has built a strong brand in a relatively short time.

Collection: Darden University of Virginia (USA)

Ref: DARDEN-M-0758-E

Format: PDF

Number of pages: 10

Publication Date: Apr 14, 2008

Language: English

Description

Industry Setting: Banking/Finance/Insurance

Progressive Insurance: Not Your Standard Insurance Story

Options of use

Number of copies

- +

As low as €8.53

Are you interested in this product?

Add it to your favourites so that your institution can purchase it.

You'll be able to order once your profile has been validated.

Add to wishlist

Preview

Leave your rating
"Progressive Insurance: Not Your Standard Insurance Story"

To leave a comment you must Sign in or register

Register for free with IESE Publishing and enjoy all the advantages

What type of account do you want to create?

Choose account type

Professors

You will find the material that best suits you to design your courses, in different formats and up to 7 languages, so that it adapts to the teaching methodology of your preference at all times.

Preview the full content before purchasing. You will also have free access to the teaching notes.

Create whishlists and share them easily with your academic institution and/or colleagues.

Academic Institutions

Take advantage of the discount for registered institutions and save money with a platform that offers the best collections, agile purchase process and personalized customer service.

In addition, we have various types of agreements to adapt to the specific needs of each institution.

Visit our licenses page and contact us for further information.

Companies

Scalability and Savings: Get automatic discounts and special pricing on purchases of 10 or more units per product.

Customised agreements: Need specific product bundles? We design tailored pricing agreements adapted to your company’s volume and training objectives.

Centralized Management: Control all your department's acquisitions from a single, professional dashboard.

Individuals

Have the content you need to stay updated as a manager with the support of one of the most prestigious business schools in the world.

We select the online courses and articles so that you can continue to be a better leader who generates a positive impact on your company.

We also offer agreements for companies, contact us to know more.

Progressive Insurance: Not Your Standard Insurance Story

Description

Progressive Insurance: Not Your Standard Insurance Story

Are you interested in this product?

Do you find it interesting?

Leave your rating "Progressive Insurance: Not Your Standard Insurance Story"

Register for free with IESE Publishing and enjoy all the advantages

What type of account do you want to create?

Leave your rating
"Progressive Insurance: Not Your Standard Insurance Story"