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Case

Raising Capital for Ofertia

By Johnson, Rob

This case describes the start-up and financings of Ofertia, a digital marketing specialist based in Barcelona. The company capitalized on a very new digital marketing approach to build the business in Spain and then begin expansion in Latin America.

Collection: IESE (España)

Ref: E-178-E

Format: PDF

Number of pages: 14

Publication Date: Nov 23, 2015

Language: English, Spanish

Review date: Feb 1, 2017

Description

Year: 2010-2015

Geographic Setting: Chile, España, México

Learning Objective

Class discussion will focus on developing a strategy, raising capital, building a team, and dealing with problems along the way.

Raising Capital for Ofertia

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Raising Capital for Ofertia

Description

Learning Objective

Raising Capital for Ofertia

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