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    Raymond Jetson's MetroMorphosis and the Effort to Transform Baton Rouge

    Kanter, Rosabeth Moss ; Khurana, Rakesh ; Penrice, Daniel

    • Reference: HBS-315057-E

    • Year: 2009

    • Number of pages: 22

    • Geographic Setting: Louisiana;United States;North America

    • Publication Date: Dec 16, 2014

    • Source: HBSP (USA)

    • Type of Document: Case

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    Description

    Raymond Jetson, an inner-city pastor, former Louisiana state legislator, and 2010 Harvard University Advanced Leadership Fellow, has embarked on a new career as a social entrepreneur. The case charts Jetson's career in public life and the ministry, his experience as an Advanced Leadership Fellow, and his efforts to establish and grow a nonprofit organization, MetroMorphosis, with a mission "to develop and mobilize a critical mass of citizens in inner-city neighborhoods to design and implement sustainable solutions to persistent community challenges." As he approaches 60 and contemplates his future and that of his organization, Jetson must consider how to position MetroMorphosis for maximum impact now and over the long term.

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    Keywords

    Entrepreneurship Nonprofit organizations Social entrepreneurship