Regal Carnation Hotel, Guam

  • Reference: IVEY-9B08M070-E

  • Year: 2007

  • Number of pages: 13

  • Geographic Setting: Asia/Guam

  • Publication Date: Oct 20, 2008

  • Source: Ivey Business School (Canada)

  • Type of Document: Case

  • Company: Medium

  • Industry Setting: Accommodation & Food Services;

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In the spring of 2007, a vacationer is upset by the poor hotel experience he has had on the island of Guam. At the onset, the reasons for the bad experience seem to point to seemingly minor issues: bad management, poor service and old rooms. The value of the case lies in the analysis of the symptoms and arriving at the root causes of the problem, particularly the profit maximization strategy of the hotel's owners in a mature industry. The case uses a different method of analysis, starting with micro indicators and moving to macro indicators: the analysis of symptoms, arriving at root causes, determining company strategy and finally assessing the company's position using the Product Life Cycle Model.


Human Resources Management Market Strategy Marketing Management Operations Management Organizational Behaviour Product Life Cycle Strategic Positioning Strategy Development