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Case

RollUP Solutions Incorporated: Going to Market

By Ian Dunn / Eleni Petrou

In early July 2017, the shareholders of RollUP Solutions Incorporated (RollUP), a social enterprise in London, Ontario, had just received great news about a partnership with Goodwill Industries International Inc. that would result in process efficiencies

Collection: Ivey Business School (Canada)

Ref: IVEY-9B18A044-E

Format: PDF

Number of pages: 8

Publication Date: Jun 26, 2018

Language: English

Review date: Jul 4, 2019

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Description

Year: 2017

Geographic Setting: Canada

Industry Setting: Health Care Services;

Learning Objective

This case is best suited as an introduction to a marketing management module in an introductory undergraduate business course. Students can analyze the case after being introduced to a marketing framework that includes product, price, placement, and promo

RollUP Solutions Incorporated: Going to Market

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RollUP Solutions Incorporated: Going to Market

What material is included in this case:

Description

Learning Objective

RollUP Solutions Incorporated: Going to Market

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