Sakhizwe Con Roux Construction: Building the Nation (1965-2004)

  • Reference: DPO-72-E

  • Year: 1965-2005

  • Number of pages: 12

  • Geographic Setting: Sudáfrica

  • Publication Date: Aug 1, 2005

  • Source: IESE (España)

  • Type of Document: Case

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Description

After thirty-nine years in business Con Roux Construction (CRC) finally collapsed in 2004. Over a period of a dozen years this company had been tracked through a series of IESE case studies. The period covered was the first decade of the transition from the white rule apartheid years to the black rule ANC government. For a medium sized family owned business the decade proved to be particularly difficult. This particular case deals with the final chapter (liquidation) of the business and the reflections of senior management on what had come to pass.

Learning Objective

The case addresses the following issues: - Developing strategy in an industry in late maturity, in particular strategic drift. - Coping with ongoing problems in international operations. - The vulnerability of medium sized business to currency fluctuations. - Leadership under persistently difficult conditions. - Finally, reflections on failure.

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Keywords

Corporate strategy Family-owned Business General management Organizational change