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Saks Fifth Avenue: Project Evolution

Fairchild, Gregory B. ; Kassam-Adams, Shahir

Reference: DARDEN-S-0244-E
Number of pages: 21
Publication Date: Oct 21, 2014
Fecha de edición: Jul 14, 2020
Source: Darden University of Virginia (USA)
Type of Document: Case

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Description

This case is used in Darden's first-year strategy course and is appropriate for MBA, Executive MBA, GEMBA, and executive education programs. The head of strategy for a well-known fashion retailer, Saks Fifth Avenue, and her general management colleagues face critical decisions required to address evolving buying patterns as online retailing becomes an important part of consumer behavior. How should a successful firm organize itself when market shifts require existing and emerging processes to coexist in one organizational structure?

Keywords

Capabilities Change management Consumer behavior Fashion online strategy organization structure process change Retailing Strategic change