Siete tendencias del 'e-commerce' en España

By Gallo, Iñigo / Brehm, Anja

El comercio electrónico ha transformado el ‘retail’, consolidándose como un canal esencial e impactando con fuerza en las expectativas de los consumidores, que buscan experiencias cada vez más personalizadas, rápidas y sostenibles. Repasamos las principales tendencias y estrategias que pueden ayudar a los directivos en un entorno digital en constante evolución.

Collection: Harvard Deusto Business Review (España)

Ref: HDBR-73

Format: PDF

Number of pages: 6

Publication Date: Jan 1, 2025

Language: Spanish

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Siete tendencias del 'e-commerce' en España

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Siete tendencias del 'e-commerce' en España

Description

Siete tendencias del 'e-commerce' en España

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