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Case

Southwest Airlines--1993 (A) (Spanish version)

By Heskett, James L. / Hallowell, Roger

Southwest Airlines, the only major U.S. airline to be profitable in 1992, makes a decision as to which of two new cities to open, or to add a new long-haul route. Provides windows into Southwest's strategy, operations, marketing, and culture.

Collection: HBSP (USA)

Ref: HBS-602S02

Format: PDF

Number of pages: 31

Publication Date: Aug 1, 1993

Language: Spanish

Review date: Apr 2, 1997

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Description

Year: 1993

Geographic Setting: Texas

Industry Setting: Airlines

Southwest Airlines--1993 (A) (Spanish version)

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Southwest Airlines--1993 (A) (Spanish version)

What material is included in this case:

Description

Southwest Airlines--1993 (A) (Spanish version)

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