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Supplementary Case

Southwest Airlines (D) (Spanish Version)

By Lovelock, Christopher H.

Marketing

Después de 18 meses de operaciones de déficit, Southwest Airlines que se encuentra al borde de la rentabilidad. La aplicación selectiva de tarifas de descuento ha contribuido a un rápido crecimiento de la cuota de mercado. Luego, en febrero de 1973, su principal competidor reduce a la mitad todas las tarifas en la ruta principal del suroeste. La administración debe decidir cómo responder. Exposiciones detalle suroeste de la estructura de costos, más estadísticas de pasajeros y de vuelo para suroeste y competidores.

Collection: HBSP (USA)

Ref: HBS-509S07

Format: PDF

Number of pages: 15

Publication Date: Sep 1, 1975

Language: Spanish

Review date: Jun 21, 1984

What material is included in this case:

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Description

Year: 1973

Geographic Setting: Texas

Industry Setting: Airlines

Southwest Airlines (D) (Spanish Version)

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Southwest Airlines (D) (Spanish Version)

What material is included in this case:

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Southwest Airlines (D) (Spanish Version)

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