Spainoil

  • Reference: M-1067

  • Year: 1995-1997

  • Number of pages: 15

  • Geographic Setting: España

  • Publication Date: Jan 1, 1999

  • Fecha de edición: Jan 1, 1999

  • Source: IESE (España)

  • Type of Document: Case

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Description

Describe las variables y puesta en marcha de un programa de gestión por categorias.

Keywords

Canales de distribución Gestión Investigación de mercado