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Supplementary Case

Split One (B)

By Riverola, Josep

Una empresa de publicidad ha diseñado su capacidad pensando en la demanda del mercado. La dinámica de éste la lleva a una situación imprevista que debe superar, evitando en lo posible viejos errores.

Collection: IESE (España)

Ref: P-1037

Format: PDF

Number of pages: 5

Publication Date: Feb 15, 2008

Language: Spanish, English, Portuguese Portugal

Review date: May 2, 2012

What material is included in this case:

Teaching Note Exclusive professors

Other supplements

Description

Year: 2002

Geographic Setting: España

Industry Setting: Media, comunicación y publicidad

Learning Objective

Continuación del caso Split One, presenta las decisiones tomadas y el efecto de éstas en un mercado cambiante.

Split One (B)

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Split One (B)

What material is included in this case:

Description

Learning Objective

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Split One (B)

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