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Supplementary Case

Split One (B) (Portuguese version)

By Riverola, Josep

An advertising business has based its capacity on market demand. This dynamic leads to a situation that it must overcome, avoiding the usual mistakes.

Collection: IESE (España)

Ref: P-1037-PT

Format: PDF

Number of pages: 5

Publication Date: Feb 15, 2008

Language: Portuguese Portugal, Spanish, English

Review date: May 2, 2012

What material is included in this case:

Teaching Note Exclusive professors

Other supplements

Description

An advertising business has based its capacity on market demand. This dynamic leads to a situation that it must overcome, avoiding the usual mistakes.

Year: 2002

Geographic Setting: Spain

Industry Setting: Communications, media and advertising

Learning Objective

Continuing on from the case Split One, it presents the decisions taken and their affect in a changing market.

Split One (B) (Portuguese version)

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Split One (B) (Portuguese version)

What material is included in this case:

Description

Learning Objective

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Split One (B) (Portuguese version)

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