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Case

Staples, Inc. (Spanish Version)

By Bell, David E.

Marketing

Grapas no está satisfecho con el merchandising de su mobiliario de oficina. El caso analiza la situación, permitiendo a los estudiantes a tener en cuenta si la categoría se debe dejar caer o ser cambiado. Permite la consideración de la cartera de productos de un posicionamiento implica, y alienta un debate sobre merchandising esta categoría en particular.

Collection: HBSP (USA)

Ref: HBS-503S59

Format: PDF

Number of pages: 29

Publication Date: Sep 28, 1992

Language: Spanish

Review date: Jul 14, 1993

What material is included in this case:

Other supplements

Description

Year: 1992

Geographic Setting: United States

Industry Setting: Office supplies; Furniture

Staples, Inc. (Spanish Version)

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Staples, Inc. (Spanish Version)

What material is included in this case:

Description

Staples, Inc. (Spanish Version)

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