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Case

Strategic Planning at Apple Inc.

By Kyle Murray / Miranda R. Goode / Fabrizio Di Muro

Marketing

Apple Inc. is one of the world's most successful and most recognizable companies. Over its 30 year existence, the company had seen a lot of changes in the computer industry. What would the future hold for the computer giant in a rapidly changing world? How should the company allocate resources between its more traditional offerings (computers) and its newer products (iPods, iPhones, Apple TV, etc.) in order to maintain and improve its market position. Also, how should Apple's unique retail strategy be used to support the company's product decisions, and by capitalizing on new and emerging trends thus further maintaining its competitive advantage.

Collection: Ivey Business School (Canada)

Ref: IVEY-9B09A026-E

Format: PDF

Number of pages: 12

Publication Date: Jan 11, 2010

Language: English

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Year: 2008

Geographic Setting: United States

Industry Setting: Administrative, Support, Waste Management and Remediation Services;

Strategic Planning at Apple Inc.

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Strategic Planning at Apple Inc.

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Strategic Planning at Apple Inc.

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