Strategy Consulting in Europe - 1997

The case describes the Management Consulting industry in Europe in 1997 with a focus on Strategy Consulting. It gives an overview of the nature of the service provided, recent developments (in areas such as mergers and acquisitions, the quest for size, billing practises or marketing initiatives) and introduces a number of industry trends (in the nature of client relationship, new organizational forms, trade offs in different approaches to growth, company restructurings, the entry of new competitors and boosting service through knowledge management). The case is to be used with a number of addendums (independent and brief cases), each of them profiling a key European consulting company.