Success HR: Simplifying For Success
In late August 2018, the chief operating officer of Success HR Solutions, a Vietnamese software start-up, was contemplating the strategy for relaunching her product, a cloud-based human resources software product that handled various payroll and human res
Collection: Ivey Business School (Canada)
Ref: IVEY-9B20A041-E
Format: PDF
Number of pages: 10
Publication Date: May 5, 2020
Language: English
Review date: May 5, 2020
What material is included in this case:
Description
In late August 2018, the chief operating officer of Success HR Solutions, a Vietnamese software start-up, was contemplating the strategy for relaunching her product, a cloud-based human resources software product that handled various payroll and human res
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Year: 2018
Geographic Setting: Vietnam
Industry Setting: Information, Media & Telecommunications;
Learning Objective
This case is suitable for use in undergraduate- or graduate-level courses on entrepreneurship, specifically courses focusing on business-to-business marketing strategy and tactics. The case introduces students to the challenges facing online start-ups in
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