Temalia (A)

By Fúnez M. / Cano P. / Ariño, Africa

El caso analiza el reto de dirigir el futuro de la compañía Temalia, un portal de comunidades temáticas estructurado y segmentado por áreas de interés que permite a los usuarios encontrar información relevante e intercambiar ideas, opiniones e información a través de Internet. Temalia nace como una unidad autónoma e independiente dentro del Grupo Planeta, pero pronto se identifican oportunidades que pueden traducirse en colaboraciones entre Temalia y otras empresas del Grupo Planeta en pro de un mutuo beneficio.

Collection: IESE (España)

Ref: DG-1391

Format: PDF

Number of pages: 30

Publication Date: Dec 3, 2002

Language: Spanish

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Year: 2002

Geographic Setting: España

Temalia (A)

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Temalia (A)

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