The Balanced Scorecard at TMB

According to its managing director, Constantí Serrallonga, Transports Metropolitans de Barcelona has areas for improvement in terms of the management of objectives and key projects. It lacks long-term vision, has too many projects underway, and does not conduct efficient follow-up of these projects. Changes to its philosophy and management processes and the use of strategy maps could help solve these problems. This case presents and explains the strategy maps prepared by the senior management of TMB in late 2005 and raises the issue of how to select and monitor strategic initiatives (programs).