The Barceló Group - Generational Change and Entrepreneurial Spirit
This case recounts the entrepreneurial experience and successful growth of the Barceló Group, one of the most important family-owned hotel chains in Spain, throughout its 75 years of history. The case first focuses on the transition process that marked the transfer of the company's management from the second to the third generation of the Barceló family. It then looks at the company's evolution in its pursuit of new growth opportunities and the process of organizational change spearheaded by the new generation, through to its success in terms of growth and consolidation in the present.
Collection: IESE (España)
Ref: E-99-E
Format: PDF
Number of pages: 25
Publication Date: May 2, 2007
Language: English, Spanish
Review date: Nov 4, 2016
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Description
This case recounts the entrepreneurial experience and successful growth of the Barceló Group, one of the most important family-owned hotel chains in Spain, throughout its 75 years of history. The case first focuses on the transition process that marked the transfer of the company's management from the second to the third generation of the Barceló family. It then looks at the company's evolution in its pursuit of new growth opportunities and the process of organizational change spearheaded by the new generation, through to its success in terms of growth and consolidation in the present.
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Year: 2005
Learning Objective
Managing transitions in processes of family succession. Opportunity orientation and new approaches to growth.
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